HDFC Ltd. / HDFC Bank
- Client
- HDFC Ltd., now HDFC Bank
- Engagement
- Two-phase engagement
Rebuilt HDFC's marketing and transactional platform on AEM with full feature parity, then led the post-merger rebrand into HDFC Bank.
- Drupal to AEM migration
- Content & Experience Fragments
- Financial calculators
- Post-merger rebrand
- 75%+
- performance improvement
- +11%
- SEO
- +10%
- organic CTR
- +17%
- mobile traffic
- 12x
- faster content updates, 6 hours to under 30 minutes
Phase one was a Drupal to AEM migration: marketing and transactional pages rebuilt with full feature parity in under 3 months, with zero disruption to live traffic. The site was designed from scratch around a reusable content model: Content Fragments and Experience Fragments for shared content such as FAQs, the header and footer, and rate tables that HDFC's vendors also used, with context-aware global variables updating rates across the whole site from one place. Content updates went from 6 hours to under 30 minutes, a 12x improvement for the content team.
Phase two followed HDFC Ltd.'s merger into HDFC Bank: a full theme overhaul, content updates across the platform, design revamps to key pages, and new modules built under the unified brand.
Across both phases, this included financial calculators (EMI and others) with validation logic, and the lead-generation forms used across the banking pages.
What shipped
- Zero-disruption migration from Drupal to AEM with full feature parity
- Content and Experience Fragments for shared content, including rate tables used by HDFC's vendors
- Context-aware global variables that update rates site-wide from one place
- EMI and other financial calculators with validation logic
- Lead-generation forms used across banking pages