Birla Opus Paints
- Client
- Aditya Birla Group
- Engagement
- National e-commerce launch
Built the complete e-commerce frontend for Birla Opus's national launch across 1,000+ pages in five months.
- E-commerce frontend
- GraphQL data utilities
- PLP, PDP, cart, checkout
- Multi-step lead forms
- Shared component library
- 1,000+
- pages delivered
- 5
- months
- 1,000
- SKUs
- 2,400
- colour variants
Birla Opus Paints' national launch was one of Aditya Birla Group's largest consumer-tech rollouts. The work covered the complete e-commerce frontend: the full commerce journey across product listing, product detail, cart, checkout and wishlist, spanning 1,000 SKUs and 2,400 colour variants.
Alongside the store, an authorable multi-step lead qualification form plugs into any lead form on the site: site details, project type and survey scheduling, with journeys that change by placement, including dealer and contractor selection and Birla Opus Assurance registration.
Frontend data utilities built on the project's GraphQL APIs were adopted into an internal shared library, accelerating delivery on subsequent projects across the team.
What shipped
- Full commerce journey: PLP, PDP, cart, checkout, wishlist
- 1,000 SKUs and 2,400 colour variants supported
- Reusable multi-step lead qualification form, authorable and placement-aware
- GraphQL data utilities adopted into a shared internal library