Birla Opus Paints

Overview

Birla Opus marked Aditya Birla Group's entry into the digital paints e-commerce space, and I was part of the core development team shaping this transformation. The platform was designed to replicate the in-store experience online, giving customers the ability to explore paint products, experiment with colors, and make purchases seamlessly. My role focused on building intuitive, high-performance UI modules that not only supported a full e-commerce flow but also delivered a personalized shopping experience for homeowners and contractors. This project gave me an opportunity to work on a high-visibility launch that directly impacted customer engagement and brand positioning in a competitive market.

Technologies Used

Process & Takeaways

I collaborated closely with designers, backend engineers, and stakeholders to translate the vision of a physical paint store into an interactive digital experience. My process involved breaking down complex UI flows into reusable components, integrating analytics to track user behavior, and ensuring that performance benchmarks were met across devices. Along the way, I learned the importance of aligning business goals with user experience, especially in an e-commerce setup where smooth navigation and conversion flow are critical. The project reinforced my skills in scalable frontend development, cross-team collaboration, and delivering customer-first digital products under strict deadlines.

Key Features

• Full e-commerce flow: product selection, cart, wishlist, checkout, payments
• Color variant selection and real-time previews
• Reusable frontend utilities built with GraphQL and internal libraries
• Optimized for responsiveness and performance across devices
• Marketing & transactional modules integration for a unified platform experience